Privacy Policy

Last updated: January 1, 2026

Introduction

PixelEvolve AB ("we", "our", or "us") operates the B2B Essentials application for Shopify. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application.

By using B2B Essentials, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information from Shopify

When you install B2B Essentials, we access certain information from your Shopify store:

  • Store information (name, domain, email)
  • Customer data (names, emails, addresses for wholesale customer management)
  • Product and pricing information
  • Order information (for Net Terms functionality)

Information You Provide

We collect information you directly provide:

  • Account registration details
  • Customer group configurations
  • Pricing tier settings
  • Communication preferences

How We Use Your Information

We use the collected information to:

  • Provide and maintain the B2B Essentials service
  • Process wholesale pricing and Net Terms
  • Send transactional emails (order confirmations, payment reminders)
  • Improve and optimize our application
  • Provide customer support
  • Comply with legal obligations

Third-Party Services

We may share your information with:

  • Shopify: As required for app functionality
  • Payment processors: For subscription billing
  • Email services: For transactional emails
  • Analytics providers: For app improvement (anonymized data only)

We do not sell your personal information to third parties.

Data Storage and Security

Your data is stored on secure servers within the European Union. We implement industry-standard security measures including encryption, access controls, and regular security audits.

Data Retention

We retain your data for as long as your account is active or as needed to provide services. Upon app uninstallation, we delete your data within 30 days, except where retention is required by law.

Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate personal data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing activities
  • Restriction: Request limited processing of your data

To exercise these rights, contact us at privacy@pixel-evolve.com.

Cookies

B2B Essentials uses essential cookies required for app functionality. We do not use tracking or advertising cookies.

Children's Privacy

Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us: